We just recently launched a new overhaul for a popular SMS marketing website/brand. We’re all very excited to have this one up and launched. The new look will really help them convert at a higher level.
Whenever you go about launching something new there’s always a million things you need to do to prepare for the launch. Sometimes you get so involved with the big picture things that you forget to handle some of the smaller details that end up being super important.
Here are seven questions you should consider when launching a new brand:
- Is there a specified roll out date that everyone is on the same page on?
Furthermore are there dates for each specific content roll out?
- Have you made a backup of all the old marketing materials?
- Does it make sense to launch the new pieces of our branding in phases?
Logo first, then schemes, then full site?
- When should I begin marketing the new site or brand? Is there a proper way
to test and a time frame to adhere to before letting people know?
- Should I launch my mobile version of my new site first to gather data?
- If we change the logo on the company website, should we change it
everywhere else too?
- What other major events or launches are happening on that day?
Surprisingly this can be a big one. You need to have everyone extremely aware of the launch date(s). Along with that you should pick times that the site can be troubleshooted in case of things going south. There are things you don’t realize will happen when you launch and it should be handled and planned accordingly. Your developers, brand executives, marketing staff, etc all need to be on call for the initial launches.
You never know when you need to roll back to a previous version of something. Awhile back I had a friend at another firm who had re-branded a site. When he launched everything there was not enough planning and psychological realization that the new design was much different and users would need to learn it. Therefore sales really struggled for a few weeks while they figured everything out. In that case it would have been great to roll back to the old site and replace it with new logos, etc. Essentially weening the user into the new features. However when you delete source files because they are dated, you then lose that ability.
This is absolutely the best way to go. Of course every business and it’s needs are different, however for most cases you’ll want to help people psychologically by training them into the new brand. People get used to how things work. Phased roll outs of new materials will help raise the brand identity and give the customers what they need to transition into the new.
There’s no right or wrong answer here. It depends on the complexity of what’s being released and the new features. Most often however people become more perfectionist in this category. As long as you are following schedule and there isn’t anything to broken about the site or the new roll out then begin marketing asap. Thing is it’s probably going to take you some time to market it anyway, so might as well get on top of sending whatever it is out you need to.
With how popular mobile is these days, this is a great question to ask yourself. If you have the ability to do such a thing and it makes quantifiable sense to your business then I would 100% do this. You’ll begin to see what’s important to people on the go and therefore go to the drawing board of your company’s messaging altering it to reflect only the most important things that sell and support the end user.
This one goes without saying. Undoubtedly! Wherever that old logo was it needs to be changed or switched over. Only in the most niche case would you leave old logo branding that is in your control outdated. Brand consistency, especially the users experience of your brand is essential. Once you make the call to replace the logo, do it everywhere humanly possible. Business cards, company letterhead, etc.
It makes sense that you would want to check into the day of the planned launch to ensure that you are not overshadowed by some other content piece. Even though your new launch may not be the most newsworthy, it’s just good marketing to plan ahead of the date and make it as exclusive as it can possibly be.
Whenever you are in the business of new releases, or new product roll outs there is always the hustle and bustle of getting things right and on time. It’s always much better to be as ahead of the curb as you can be. Thank you again for reading and check back with us for more web, design, and overall marketing tips.You may also like: