The new year is here and yes it’s time to make some serious decisions online. Year after year it is becoming increasingly important to think ahead in an ever changing technological society. The things that worked yesterday aren’t going to work today. Business models that depended on older forms of business are not going to last the test of time as technology will continue to revolutionize the way we see the world as a whole.
Just think about 10 – 15 years ago when television was extremely different than it is today. Look at how much our psychological societal behavior has changed in just the last decade! Business corresponds with these social changes and aims to fulfill needs that arise in the process. If you aren’t thinking about the market in a long term way, then you might as well begin packing your company up right now. “Adapt or die” prime minister of South Africa Pieter Willem Botha said to parliament in 1978. Boy did he have it figured out! You should begin seeing it that way too before it is too late. Let’s face it. In 1978 change was imminent, however the changes that are coming in society technologically speaking are revolutionizing the world faster than it ever has before. Just 20 years ago business was not done on computers. There were no cell phones and there was no need to be thinking about digital and online strategy in this same way. All aboard?!
The Technological Train To The Future
Imagine for a second that your business was lifted up onto a car train, much like the ones you can take to Copenhagen over the harbor. In business you need fuel to carry you forward in your endeavors. Sometimes that fuel comes from referrals. Other times it comes from being around for a long time. However now with the world going more global by the minute, those same modalities aren’t going to get you to the next stop. You need to be putting your attention and investment into the new light rail systems that should have replaced the New York subways long long ago!
- Content Depth – yes it’s still king when in context. The more content depth scattered across as many satellite sites as you can, well in a somewhat targeted manner – the better! People tend to forget that without content that is meaningful what are you really trying to do? As branding and marketing continues to rage on in the business world, more and more firms are going to get eaten up in the fold. Stay on top of your future as you continue to stoke the fire with meaningful communication and outreach in your field.
- Branding – It’s quite hilarious to watch as many struggle to figure this key component out yet still today. The biggest companies in the world tend to most of the time be the biggest brands. Think that’s a coincidence? Brands have value. Straight up. Even when the business has failed and all looks grim, there are many that will buy your brand if it has value. So why not begin building that brand name value asap!?
- Digital Strategy – Most people look at their online presence as a website and a bunch of social media accounts they have to manage. What a waste! Who wants to work with anyone that has to do something? I’m in a band that I run when I am away from business and the other guys mentioned the other night: “who likes working when they don’t have to”? Haha, I do! And quite honestly so do people that are truly passionate about what they are doing in this world. You should feel the same about your digital strategy. Do you have one? Who makes it? How far is it taking you today?
Time and time again we get leads here in the door from organizations that want to integrate, innovate, and move forward on their business path. Often enough they are stuck in old processes and behaviors that ultimately are preventing them from moving forward swiftly with ease. Well it’s time we all started thinking ahead and preparing our websites, digital strategy, and overall marketing plan for the long stretch ahead. No more dead ends, pit falls, and beliefs that the old way will work for us. Now it’s time to build the path ahead. For more tips check out our main site: http://www.thelightwurx.com/You may also like: