There is no escaping it, whenever you deal with creating something there are current trends that arise. Movies, music and art all have trends and eras. Interestingly enough graphic design and by extension the world of web design are no different. Large companies will usually set the standard, while independent artists will help to create a counter-culture alternative. It is always interesting to watch these trends develop. And perhaps it is even more interesting to analyze where these trends came from and why.
Let’s talk flat design
Flat design is a simplistic and minimalistic approach used in the creation of graphical user interfaces. As a principle this new trends focuses on stripping away “unnecessary” glamour in web design and graphic design in general. Modern advocates of flat design claim that users are less focused on the wow factor of design these days, and are far more concerned with ease of use. Flat design is often compared with a design term known as skeuomorphism. Skeuomorphism design, in stark contrast attempts to bring real life to the screen by utilizing techniques like faux-realistic textures, drop shadows and real object characteristics.
Microsoft & Apple, leading the way with flat design.
Design elements must serve a function or they are distracting
It makes sense that flat design is currently in. With a huge adoption of responsive web design and development, it only makes sense that current aesthetic trends complement our mobile lifestyle. Right now it is very advantageous for designers to incorporate some, if not all the principles of flat design into their design work. Incorporating a healthy dose of flat design into your portfolio will show that you are paying attention. It subconsciously makes your design look more modern and up to date. Finally it can help with desired conversions, making the process of navigating your website straight forward, quick and easy.
Flat Design Is Beautiful In A Different Way
Flat design components, available for free from graphicburger.com
Although you are not going to come across flashy illustrations, flat design can still capture the eye. This is done by focusing on refreshingly clean design, but not losing all personality completely. Take for example text. When you look at modern, flat designs the text is almost certainly clean, but at the same time there is more branding put into things like banners and headers.
Notice the type style of flat design.
Bright, contrasting colors also help to give the design a nice flavor. This technique not only looks fun, it helps guide the user’s eye so that they are not easily lost in your website.
And there you have it. Flat design is big right now, and probably will be for a couple years. However as Mohan likes to say “everything is only temporary,” as we move forward as designers it is important to remember the lessons that flat design teaches us, but always stay open the what is right around the corner.