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Often as a company, brand, or personal figure we get to the stage of wanting to generate more quality leads. This is a common issue amongst all business owners (or at least should be). Before diving into how you can drive new awareness, and therefore more leads there are a few questions to ask yourself and/or your team:

Are you looking to generate more traffic to your website?

One of the biggest problems any company has, is that no one has heard of them. Driving traffic to your website can be an additional tool for people to get to know you and your brand. The old methods of mailers, and email blasts are quickly dying, much like the dinosaurs. Don’t get hit by the new ice age of marketing, and begin to adapt to the online methodologies that exist.

Trying to generate more quality leads?

Building leads is a huge aspect of making sales. However it is not leads you are generally looking for. You are looking for quality, vetted contacts that are ripe and viable for business partnerships. This is an all too common reason for wanting to build traffic to your website. Below we will take a look at the top 3 ways to generate quality traffic and acquire top tier leads.

“Don’t be afraid to give up the good to go for the great.”
– John D. Rockefeller

 Top 3 Ways To Generate Quality Leads

Enough said, here are the top 3 ways to generate quality traffic and leads to your website and revolutionize your business:

  1. Have a Blog

    • There are valuable questions people are searching every day online that need to be answered. The keywords you use in your blogs help place you in your target market. Research ways that you can provide value to your customers as well as to others in your industry. Soon you will find that not only are you getting leads, you are also taking your market space quite comfortably as other businesses in similar fields will be reading your blogs and giving you traffic.
    • Links are still a big factor in traffic building, no matter what anyone tells you online anymore. What you are looking for is links built from high authority websites that have high traffic volumes already traffic coming to their websites. Also key niche industry links help a whole lot too. While in the past link-building was more of an archaic systematic approach, now it is more of a personal connection building type of process. This process is now known as outreach. The more you begin to implement outreach as a necessary part of your business, the more that you will see traffic and high quality leads trickle in.
    • People actively engaging on your blog gives it more of an edge, and a reason for people to believe in your services or product. It also gives you a ton of authority in the industry. Remember all the times you search Google for tools or things you need to use? Well everyone does it. The smart business owners and marketers capitalize on this knowing what type of tools and content they can publish to always give them an edge.




  2.  Top 3 Ways To Generate Quality Leads




  3. Be Active On Social Media

    • Social media is a fantastic way to drive traffic to your website and the content on it. Whenever you write a new blog, release a new section of your website, social media is where you should post about it. Every big content release is driven by a great social media presence and strategy. Even though it may not be the biggest closer in business it certainly helps get the right people to your content.
    • You are constantly engaging potential buyers, creating a buzz, and connecting with people who may know of potential customers for your business. Find what people are excited about with your company, and begin to communicate new products, developments in the company, quotes from key leaders that inspire, etc.
    • In many markets being active on social media equates with having a strong company or brand. This doesn’t necessarily mean being on every social media site deemed worthy. However it means finding the ones that matter most to your business, and ways that you can help answer questions, provide support, etc. Take advantage of the communication tools your business has at its hands.
  4.  Top 3 Ways To Generate Quality Leads

  5. Create Value

  • Create content offers. Have you written an e-book for your potential customers to understand the services or product that you have, and what value it will bring to them? Whatever you are offering, chances are that you can capitalize by creating tangible content offers for your users when they come to your website. This will help in creating authority and also at various stages in the sales cycle or funnel.
  • Brainstorm and create resources that people in your industry and target market need, and will keep them coming back to your website to use as well as placing authority as you as a leader in your market space. What tools can your company create for users online? What kind of calculator, resource guide, or helpful sections on your website can you dream up?
  • The time has come to offer valuable giveaways and contests, coupons, etc that can only be accessed via your website. This will keep your user always coming back to get the most that they can from your company, never realizing that they are providing you even more business while the little bit of money you lose from giving a discount is constantly coming back into your pockets tenfold via the traffic they bring.

To close: If you are implementing the 3 aforementioned items above, you will notice a general boost in company morale, customer satisfaction, and a beginning of more qualified leads trickling in.

“The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail.”
– Napoleon Hill





 Top 3 Ways To Generate Quality Leads




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Business and companies all over are hungering for more innovation and creativity. “Let’s hire the best of the best, and we’ll be the best!” For some reason this seems to be a popular mentality in sports, business, politics, etc. However the best of the best don’t create the best. The most motivated, creative, and hungry people are bred not born. Creating a culture in business is a huge deal these days. That’s why the company 3M gives their employees 15% of their time back to them to work on any personal projects they want to while on the clock. When great ideas come from the employee’s then 3M also has a financing section of the company that can help make their dreams come to life. This helps foster a great environment where people don’t feel like employees, but more like contributors instead. When I first heard of this story it brought a lot of joy to me.

So I thought: “Hey, how can we accomplish this here at The Lightwurx?”

In the past we have done super creative things such as making useful things out of our old unusable business cards. I wanted to create something powerful like 3M did in the office. Then it hit me. I called up one of my extremely talented artist friends and had her come in to paint in our office. While we are all busy coding, designing, and handling business agendas, having an artist around really changed our morale, creativity, and focus.

 Want To Be More Creative? Start A “Bring An Artist To Work” Day!

First and foremost, she is an incredible artist. However, just being around her creative process is an amazing treat. Everyone benefits from it. She benefits in that the traditional way of doing art is turned upside down. She can be around other creatives while locking in the zone. We benefit from seeing the art, talking in between tasks, and sharing feedback from what we are all accomplishing. The day she came to our office, everyone left feeling super inspired about life and their role in it.

Rich people understand that the five closest people to them in their network makes who they are.

That’s why websites like LinkedIn heavily focuses on circles. They know very well that who you surround yourself with really does influence who you become. So why not position your company in ways that it is destined to be more creative and innovative?

How did the business legend Steve Jobs do this? Well he noticed that in Apple a lot of employees would stop and talk at the water cooler every day. Most bosses would ask them to minimize the time they spend chatting to other employees. Jobs didn’t. Instead he placed a bar where the water cooler used to be. He enticed people to go to the bar while they were on clock. What happened was that people from around the company could let loose, and share ideas freely at the company bar. Eventually this lead to Apple creating revolutionary products and ideas. Before he died, he ensured that every floor of most Apple buildings had bars inside of them to nurture and foster his staff’s creativity.

All in all: want to have a more creative office?

Create a company “Bring An Artist To Work” day!

Posted:art|business|Creativity|design|design philosophy|design tips|entrepreneurs|focus|

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We just recently launched a new overhaul for a popular SMS marketing website/brand. We’re all very excited to have this one up and launched. The new look will really help them convert at a higher level.

 7 Questions To Consider When Launching A New Brand Or Website

BEFORE (LOGO)

 7 Questions To Consider When Launching A New Brand Or Website

AFTER (LOGO)

 7 Questions To Consider When Launching A New Brand Or Website

BEFORE (WEBSITE)

 7 Questions To Consider When Launching A New Brand Or Website

AFTER (WEBSITE)

Whenever you go about launching something new there’s always a million things you need to do to prepare for the launch. Sometimes you get so involved with the big picture things that you forget to handle some of the smaller details that end up being super important.

Here are seven questions you should consider when launching a new brand:

  1. Is there a specified roll out date that everyone is on the same page on?
    Furthermore are there dates for each specific content roll out?
  2. Surprisingly this can be a big one. You need to have everyone extremely aware of the launch date(s). Along with that you should pick times that the site can be troubleshooted in case of things going south. There are things you don’t realize will happen when you launch and it should be handled and planned accordingly. Your developers, brand executives, marketing staff, etc all need to be on call for the initial launches.

  3. Have you made a backup of all the old marketing materials?
  4. You never know when you need to roll back to a previous version of something. Awhile back I had a friend at another firm who had re-branded a site. When he launched everything there was not enough planning and psychological realization that the new design was much different and users would need to learn it. Therefore sales really struggled for a few weeks while they figured everything out. In that case it would have been great to roll back to the old site and replace it with new logos, etc. Essentially weening the user into the new features. However when you delete source files because they are dated, you then lose that ability.

  5. Does it make sense to launch the new pieces of our branding in phases?
    Logo first, then schemes, then full site?
  6. This is absolutely the best way to go. Of course every business and it’s needs are different, however for most cases you’ll want to help people psychologically by training them into the new brand. People get used to how things work. Phased roll outs of new materials will help raise the brand identity and give the customers what they need to transition into the new.

  7. When should I begin marketing the new site or brand? Is there a proper way
    to test and a time frame to adhere to before letting people know?
  8. There’s no right or wrong answer here. It depends on the complexity of what’s being released and the new features. Most often however people become more perfectionist in this category. As long as you are following schedule and there isn’t anything to broken about the site or the new roll out then begin marketing asap. Thing is it’s probably going to take you some time to market it anyway, so might as well get on top of sending whatever it is out you need to.

  9. Should I launch my mobile version of my new site first to gather data?
  10. With how popular mobile is these days, this is a great question to ask yourself. If you have the ability to do such a thing and it makes quantifiable sense to your business then I would 100% do this. You’ll begin to see what’s important to people on the go and therefore go to the drawing board of your company’s messaging altering it to reflect only the most important things that sell and support the end user.

  11. If we change the logo on the company website, should we change it
    everywhere else too?
  12. This one goes without saying. Undoubtedly! Wherever that old logo was it needs to be changed or switched over. Only in the most niche case would you leave old logo branding that is in your control outdated. Brand consistency, especially the users experience of your brand is essential. Once you make the call to replace the logo, do it everywhere humanly possible. Business cards, company letterhead, etc.

  13. What other major events or launches are happening on that day?

It makes sense that you would want to check into the day of the planned launch to ensure that you are not overshadowed by some other content piece. Even though your new launch may not be the most newsworthy, it’s just good marketing to plan ahead of the date and make it as exclusive as it can possibly be.

Whenever you are in the business of new releases, or new product roll outs there is always the hustle and bustle of getting things right and on time. It’s always much better to be as ahead of the curb as you can be. Thank you again for reading and check back with us for more web, design, and overall marketing tips.

Posted:best web design|brand|brand launch|business|design|design tips|logo|logo launch|mobile|mobile design|Salt Lake City|Salt Lake City web design|UT web design|utah design|utah web design|web design|web design portfolio|website launch|
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Is it true? Using stock images can really hammer down your conversions? Well the answer isn’t so clear cut. Sometimes using stock photography can add the perfect emotion that you just wouldn’t be able to get on your own. So when should you use it vs. not?

 Do Stock Images Really Affect Website Conversions?

Company photos:

Always use real company images of your team. It has been shown time and time again that even taking an image of a stock truck and super imposing your logo on it will convert less than taking a picture of your real truck with your real logo on it. You want to have the personal human touch with your website. Showing real people is definitely known to increase your conversion rate and it just feels good and trustworthy!

 Do Stock Images Really Affect Website Conversions?

Industry related photos:

When showing photos of your industry defer to the proper emotion you are portraying. Sure in a perfect world all photography would be custom. However in a world of budgets, campaigns, and deadlines sometimes you have to bypass all that! Pretty much all of the major companies in the world have used stock photography in some campaign or another in the past five years. That is where you want to be wise about the images and licenses you choose when purchasing stock photography. If you find yourself browsing the stock image shelves keep your photo focused on the psychological ramifications of it’s use rather than just using something to use it.

There was this A & B split test study with a baby faced towards people and then the same exact content except the baby was facing the content and the button. The version with the baby facing the content converted significantly better. This shows the psychological understanding of following someone’s gaze. So when paying attention to your images, understand how it is affecting people in of itself. It’s a lot like decorating a house. The more custom it is, the more it gives a certain feel.

 Do Stock Images Really Affect Website Conversions?

Types of conversions:

It always helps to understand the types of conversions you are trying to make when using photography to hammer home something. Quite often enough the most simplest question to ask yourself is: “What is my end goal by using this photo? Am I priming the user for a certain action or emotion? Here are three different types of conversions to think about when selecting stock or planning your own photo shoots.

Rational: When people convert from a rational standpoint, you should prime people’s concept for rationality. For example using a brain image scan like an MRI will really prime people’s mind for credibility. It’s been shown in studies.
Emotional: When you include fun, in the moment confident images it will help your users make emotional decisions. Smiling and not crossing arms in photos are good examples of this and psychologically reflect well.
Pro Social: When images of eyes or people pointing or religious connotations were displayed, the researchers received 3x more money. Self-awareness is a huge cue to users to give rather than receive.

Recap – Tips when using stock images to convert higher:

  • When shopping for stock images use a reverse image search tool such as TinEye. Check and see where and how many companies are already using the same image.
  • Focus on the energy or emotion you are wanting to convey.
  • Remember the end goal of the content. What is the actions you are wanting the user to do?

For help with your website, marketing, and other branding materials please contact us.

Posted:best web design|mobile design|stock photography|utah design|utah web design|web design|website conversions|
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Happy to bring you this guest post from Ivan Serrano.

Mobile is growing rapidly and is changing the way consumers interact with brands. As mobile continues to evolve in 2015, brands will need to prepare their marketing strategy for the mobile market domination.

How fast is mobile growing, exactly? Well, it’s expected by 2018 that there will be 10 billion mobile connected devices. Additionally, more than half of all mobile devices will be smartphones. As more people continue to use mobile devices to communicate and make purchasing decisions, brands will need to make sure they’re adapting just as quickly to mobile trends.

Speaking of using mobile devices to make purchases, businesses should know that four out of five consumers use their mobile device to make a purchasing decision. Not only that, but 56 percent of consumers also think mobile devices make the shopping experience more enjoyable. Businesses can greatly improve their current marketing strategy by using mobile to become more accessible to customers.

There are a number of things brands should think about when creating a mobile strategy. First, mobile video is a tactic that cannot be ignored. With half of all mobile traffic being video traffic, brands should find a way to incorporate mobile video into their marketing strategy. It’s also important to make sure your business is using social media to reach targeted customers. With 90 percent of tweets being sent from a mobile device, brands must be available to customers through social media.

It’s also important for brands to create a mobile website for their business. With 67 percent of consumers using their smartphones to find store locations, businesses need to make sure customers can easily access information about their business online. By creating a mobile website, businesses can offer store and product information that will aid customers when shopping online.

Another element businesses should implement when creating a mobile strategy is social advertising. According to the infographic, three out of five mobile users pay attention to mobile ads when visiting social media sites. It should also be noted that up to 84 percent of consumers rely on social networks when researching new products. Businesses that take advantage of social advertising will be able to reach more customers and build awareness of their business online.

Mobile market domination is changing the way businesses build relationships with their customers. By following these tips, you’ll create a mobile strategy that builds a stronger mobile presence to for your business. To learn more about mobile market domination and how it’ll impact your business, check out the infographic below:

 Mobile Market Domination (Infographic)

Posted:best web design|design|design philosophy|design through time|design tips|history of design|history of web design|marketing|mobile|mobile design|persian design|Salt Lake City web design|UT web design|utah design|utah web design|web design|web design portfolio|
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Happy to bring you this guest post from Ivan Serrano.

There are almost as many mobile phone subscribers in the world as there is the population of India, China and the United States combined. With numbers of subscribers continuing to climb as globalization increases, this means one thing for businesses (pretty much anywhere in the world): it’s time to tap into the ‘mobile market.’

Mobile Design For The Modern Market

In the US, Europe, and much of Asia, mobile phone means Smartphone. Most businessmen and women not only have their personal Smartphones attached at the hip, but they also have an office phone – one that gets used daily and is checked regularly. The rise of Smartphones in recent years only means that businesses have to get smarter if they want to compete for attention, and time, on tiny screens. Trends have all been pointing towards one magical word: Apps. Businesses have developed so many Smartphone Apps these days it’s hard to keep track of which notification is coming from which outlet. Smartphone users can do practically everything via Smartphone Apps – online shop, check the weather, send exact GPS locations, use flashlights and music; dictionaries, the news, and even full-on novels are now at the fingertips of Smartphone carriers. Literally.

But this also means that Smartphone users have less time to shop for extraneous Apps, and less patience to do so. In fact, the reality is that the App market is clogging everyone’s phones and draining batteries. Users who really want information about your company or startup or brand will seek it out – and you have to be ready to meet them on the other end. That’s right: instead of wasting your energy on developing a Smartphone App, you might just be more effective if you spend your time developing a user-friendly, Smartphone-friendly, online website.

Here are some fast-facts on mobile design for the modern business to help you get started:

 Ready For Mobile Design? (Infographic)

 

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Are you creating your world by design? Or are you simply existing in it? Most of us don’t ask ourselves these types of questions anymore. What makes a good design anyways? Ask ten different people which design is best and most of the time you will get ten different opinions. Clearly design is much more than what we see with our eyes.

 Usability: Your Design, Your World

Design Has Crafted Our World

Often times we have just learned to inherit the old designs of past that really half the time weren’t even working then! For example before Eli Whitney all products that were made, once they broke down had to be purchased again. Eli knew this design sucked. So he created interchangeable parts solving several things that were important to users (cost-effectiveness, recyclability, and overall common sense). Through the past century all of us have seen the benefits of such innovation of design. Recently with the surge of technology we are making a sharp turn backwards when it comes to interchangeable parts, especially when it comes to cell phones.

 Usability: Your Design, Your World

Over the past ten years cell phones have become one of the most obsolete items and quick. I myself am on my 5th smart phone in that timeframe. The new design that has replaced Eli Whitney’s interchangeable parts goes something like this: patent anything possible then hold out on releasing new technology so that we force the user to use “outdated” devices in a current market where we have known much greater advances. We simply won’t release them because we make more money doing it this way. This is a very outdated and short-sighted design.

If we constantly are constrained by how much money single organizations can make then we are literally handcuffing society from moving forward at much higher levels. Can you imagine if you put chains on the best athlete how well they would be able to perform? Well that’s what happens when we lose sight of the big picture.

The Purpose Of Our Designs

Design is simply the conscious thought to organize data or materials in a system with purpose. It can be quoted in the dictionary as: purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.

The question that we forget most of the time is what is the purpose?

What is the big picture? Do we even remember anymore? If you have traveled through the jungles of LA or the fast paced life of New York it might be very easy to forget. This world is bigger than each of us. It serves the purposes of many things. It has been designed that way. So why are we trying to go against that in almost every notion of society and business?

Don’t do it in design. Chances are the business owners you work with won’t be as privy to this as you need to be. Remember to always question the purpose or functions of the design you are creating. Find out more about the landscape before you begin building. The clearer it is why and what you are doing, the more effective each design is going to turn out.

Designs That Work

Not all designs are created equal. There are designs that work and designs that don’t. What is work? Well it could be said that designs that work:

  • Get it done, whatever it is
  • Spell it out quickly
  • Invoke or embody greater purpose
  • Are extendable
  • Replace outdated solutions continuously
  • Just are effective
  • Communicate usage almost subconsciously
  • Have significant thought put in
  • Aim to innovate
  • Guide users along

 

There’s Always A Better Way

Think of your design as a living breathing organism that is constantly learning and adapting to better suit itself in its current environment. Shit aren’t we all?

 Usability: Your Design, Your World

From that same notion can you truly say our society is the most usable it can be? Of course not. There’s always a better way. I remember when I was taking singing lessons from my teachers and they would always tell me this way is the best. Well when you get enough evaluative experience you will learn that there are several ways to climb a mountain. To begin to define better you need variables, and once you have variables you begin to put things to the test and that’s where trust me: there will always be a better way awaiting discovery.

Just ask Einstein or Newton if you could. Because now a lot of their ideas have been adapted and added upon to better explain the world than they could at their time.

With more serious clients you may find it useful to adopt a maintenance design package where you then go in after launch and collect user information and data so that you can begin to alter your design to taste. Feedback and time through usage always gives a more accurate reading than at the onset of any launch regardless how much beta testing is done.

All Trends Die Hard

Remember slavery? Wasn’t that a good decision? Or what about smoking in the 70s and 80s? Everyone was doing it. It was even doctor approved at one point! You can thank mirror neurons for that! That can be explained as why we have the tendency to make extremely stupid decisions based completely on the fact that everyone else is doing it. Even I was a smoker once. 🙂

 Usability: Your Design, Your World

At one point in time we all believed: the Earth was the center of the universe, mercury was a healing agent, there were only 9 planets, women couldn’t vote, the universe was slowing down, and so on.

This should definitely help illustrate to not always trust the trends of the present. Instead focus more on the purpose and do the necessary research, asking the pertinent questions from yourself and your design.

So how is it that we design a better world?

Stop designing for the now or what already is. Begin to look ahead and see where the world is headed. What users are doing today aren’t what they are going to be doing tomorrow. It’s by asking questions, conceptualizing a more effective future, re-defining what is effective and isn’t that we begin to consciously draw up and slowly inhabit a better world made by design.

Were all on the path to a better world. One design at a time.

Visit us for more web design and marketing information.

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The new year is here and yes it’s time to make some serious decisions online. Year after year it is becoming increasingly important to think ahead in an ever changing technological society. The things that worked yesterday aren’t going to work today. Business models that depended on older forms of business are not going to last the test of time as technology will continue to revolutionize the way we see the world as a whole.

Just think about 10 – 15 years ago when television was extremely different than it is today. Look at how much our psychological societal behavior has changed in just the last decade! Business corresponds with these social changes and aims to fulfill needs that arise in the process. If you aren’t thinking about the market in a long term way, then you might as well begin packing your company up right now. “Adapt or die” prime minister of South Africa Pieter Willem Botha said to parliament in 1978. Boy did he have it figured out! You should begin seeing it that way too before it is too late. Let’s face it. In 1978 change was imminent, however the changes that are coming in society technologically speaking are revolutionizing the world faster than it ever has before. Just 20 years ago business was not done on computers. There were no cell phones and there was no need to be thinking about digital and online strategy in this same way. All aboard?!

 Preparing Your Business For 2015 Online

The Technological Train To The Future

Imagine for a second that your business was lifted up onto a car train, much like the ones you can take to Copenhagen over the harbor. In business you need fuel to carry you forward in your endeavors. Sometimes that fuel comes from referrals. Other times it comes from being around for a long time. However now with the world going more global by the minute, those same modalities aren’t going to get you to the next stop. You need to be putting your attention and investment into the new light rail systems that should have replaced the New York subways long long ago! 🙂

  • Content Depth – yes it’s still king when in context. The more content depth scattered across as many satellite sites as you can, well in a somewhat targeted manner – the better! People tend to forget that without content that is meaningful what are you really trying to do? As branding and marketing continues to rage on in the business world, more and more firms are going to get eaten up in the fold. Stay on top of your future as you continue to stoke the fire with meaningful communication and outreach in your field.
  • Branding – It’s quite hilarious to watch as many struggle to figure this key component out yet still today. The biggest companies in the world tend to most of the time be the biggest brands. Think that’s a coincidence? Brands have value. Straight up. Even when the business has failed and all looks grim, there are many that will buy your brand if it has value. So why not begin building that brand name value asap!?
  • Digital Strategy – Most people look at their online presence as a website and a bunch of social media accounts they have to manage. What a waste! Who wants to work with anyone that has to do something? I’m in a band that I run when I am away from business and the other guys mentioned the other night: “who likes working when they don’t have to”? Haha, I do! And quite honestly so do people that are truly passionate about what they are doing in this world. You should feel the same about your digital strategy. Do you have one? Who makes it? How far is it taking you today?

Time and time again we get leads here in the door from organizations that want to integrate, innovate, and move forward on their business path. Often enough they are stuck in old processes and behaviors that ultimately are preventing them from moving forward swiftly with ease. Well it’s time we all started thinking ahead and preparing our websites, digital strategy, and overall marketing plan for the long stretch ahead. No more dead ends, pit falls, and beliefs that the old way will work for us. Now it’s time to build the path ahead. For more tips check out our main site: http://www.thelightwurx.com/

Posted:best web design|business|design tips|history of web design|Local Business|marketing|social media|technology|utah design|utah search engine optimization|utah seo|utah web design|web design|web design portfolio|
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We’ve all been working very hard here at The Lightwurx as the year comes to a close. In business there are always lessons to be learned every year as your business grows older. As the climate changes in the business hemisphere we have made numerous advances to be able to bring our new website to you.

Our New Website!

 Fresh Look For The New Year: Our New Website!
http://www.thelightwurx.com/

Modern, Modern Design!

As modern design continues to rage on in the field we have certainly taken notice. Without losing the feel of who we are, we feel that we have successfully incorporated elements of modern design in a very usable way. Of course as time goes on we will continue to see our results in the analytics and work day to day to get the conversions up. Yes we are in the same business you are. Leads, conversions, work. It’s the way the world works.

Thank you to all of our clients we’ve had the pleasure of working with over the past year and for all the wonderful new ones to come!

Welcoming in a new year of love, life, and business.

Love,
Benjamin Dara

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You’ve got a great construction company. You do great work. You’ve done a great job of creating some awareness for your construction company and your work. How can you now create some interest in your company? The key getting people’s interest is to create value, establish your brand as an authority, and offer something to people.

Creating Value

People will not be interested in your company if they do not see the value in it. You may know that your company is valuable, but how you communicate that to them is going to make all the difference in how people perceive the value of your construction company. There is certainly an intrinsic value in being able to provide a service to somebody. If that were all it took though, people would call you just by mere fact that you’ve started a business. The trick to creating value is in showing people how your company is more valuable than the other construction companies you are competing with. What can you do to give yourself added value?

Have An Impressive Website

How you present yourself online will reflect in how people perceive you and the value of your website. So much of the way people think and act is based on perceptions that they have which may or may not align with reality. The way your website looks and feels will heavily influence the way that people perceive your company. What does it say about your construction company if your website is poorly designed? It says a lot of things, and most of them are not things you’d want to say to your clientele. What will make your website add value to your company is not just what it says, but also the way it makes people feel. You can make your website go a long way for you by targeting people’s emotions.

The reason targeting people’s emotions works so well is because the way people usually decide is “with their gut.” This is just a metaphor for “with their emotions.” Some emotions that you may want to target are excitement for the construction project they want done, inspiration, and being nurtured or like they will be taken care of. If you make people feel that your company is the best it will do much more to bring in business than just telling them.

Establishing Your Brand As An Authority

People want to work with an authority. They don’t want just an amateur contractor to come in and do the job. They want a professional to come in and do the job right. The way people distinguish amateurs from professionals is the authority that any given company may have in the field. There are a few ways people discern authorities from amateurs.

  • Salutations
  • Salutations are who you’ve worked with. What projects have you done that not only show good work, but were for people who already have authority. They don’t necessarily need to be people who also work in construction that you’ve worked with. Just people who have some name recognition in general. If you built a new facility for Google, that’s something people will take notice of. Obviously landing a job that big is difficult and you may not have quite that kind of job in your portfolio. Take some time to think about the jobs you’ve done and which ones are going to have the most clout. Then leverage those jobs on your website by showing you’ve done good work for them, and asking them to approve a good review you can use.

  • Portfolio
  • People are going to want to see the work you’ve done. Having a solid portfolio is going to give your company more authority than if your portfolio looks thrown together and sloppy. Imagine having a potential employee give you a tattered, unorganized resume versus a resume that is clean and well put together. All other things being equal you’d hire the guy with the resume that was well organized and looked nice. Your portfolio is the same way. It needs to be presented in a way that reflects the quality of your work. Having a good showcase online that is easy to navigate and inviting to look through will show people that you care about your work, on the job, and off the job.

  • Stability

Showing that you’ve been around for a while shows that you will probably continue to be around. People want to work with someone who is stable within the industry. Lots of companies come and go. Seventy percent of companies that go out of business fail within the first year. This makes people wary of newer companies. Don’t let this discourage you if you’re a newer business though. You can use personal stability to show that you’ve got a great team that will be around for a long time to come. If people know that you came from a strong background they will have more faith in the future of the company.

Offer Something To People

There are many things you can offer to people. Besides offering a free giveaway like we talked about in our previous blog, you can simply offer knowledge, perspective, or consultations. Having something of value on your website that people can take away will make you stick out in their mind. By giving them some of your expertise you say to them “We know so well what we’re doing that we’ll teach you.” Imagine your contractor website has designed a rather extensive guide to decking. People who are do it yourself oriented may take the time and energy to build their own deck, inspired by your guide. Then down the line when they get to a project they don’t have the tools or expertise to build, your company will be in their mind. Some less ambitious people may begin reading the guide and realize they don’t have the time to get a deck built. They will also realize that you do and you will be first on their list of contractors to call.

Get Creative In How You Build Interest

This list is by no means comprehensive. There are many more things you can do to create interest in your construction company. Getting creative with how you stir up interest will yield double because people like to see something creative. Even taking a creative approach to some of the tips in this blog will show people that your company is something a little different from the rest. Standing out from the crowd is the surest way to create interest. How will you stand out?

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