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Business and companies all over are hungering for more innovation and creativity. “Let’s hire the best of the best, and we’ll be the best!” For some reason this seems to be a popular mentality in sports, business, politics, etc. However the best of the best don’t create the best. The most motivated, creative, and hungry people are bred not born. Creating a culture in business is a huge deal these days. That’s why the company 3M gives their employees 15% of their time back to them to work on any personal projects they want to while on the clock. When great ideas come from the employee’s then 3M also has a financing section of the company that can help make their dreams come to life. This helps foster a great environment where people don’t feel like employees, but more like contributors instead. When I first heard of this story it brought a lot of joy to me.

So I thought: “Hey, how can we accomplish this here at The Lightwurx?”


In the past we have done super creative things such as making useful things out of our old unusable business cards. I wanted to create something powerful like 3M did in the office. Then it hit me. I called up one of my extremely talented artist friends and had her come in to paint in our office. While we are all busy coding, designing, and handling business agendas, having an artist around really changed our morale, creativity, and focus.

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First and foremost, she is an incredible artist. However, just being around her creative process is an amazing treat. Everyone benefits from it. She benefits in that the traditional way of doing art is turned upside down. She can be around other creatives while locking in the zone. We benefit from seeing the art, talking in between tasks, and sharing feedback from what we are all accomplishing. The day she came to our office, everyone left feeling super inspired about life and their role in it.

Rich people understand that the five closest people to them in their network makes who they are.


That’s why websites like LinkedIn heavily focuses on circles. They know very well that who you surround yourself with really does influence who you become. So why not position your company in ways that it is destined to be more creative and innovative?

How did the business legend Steve Jobs do this? Well he noticed that in Apple a lot of employees would stop and talk at the water cooler every day. Most bosses would ask them to minimize the time they spend chatting to other employees. Jobs didn’t. Instead he placed a bar where the water cooler used to be. He enticed people to go to the bar while they were on clock. What happened was that people from around the company could let loose, and share ideas freely at the company bar. Eventually this lead to Apple creating revolutionary products and ideas. Before he died, he ensured that every floor of most Apple buildings had bars inside of them to nurture and foster his staff’s creativity.

All in all: want to have a more creative office?

Create a company “Bring An Artist To Work” day!

Posted:art|business|Creativity|design|design philosophy|design tips|entrepreneurs|focus|
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We just recently launched a new overhaul for a popular SMS marketing website/brand. We’re all very excited to have this one up and launched. The new look will really help them convert at a higher level.

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BEFORE (LOGO)

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AFTER (LOGO)

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BEFORE (WEBSITE)

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AFTER (WEBSITE)

Whenever you go about launching something new there’s always a million things you need to do to prepare for the launch. Sometimes you get so involved with the big picture things that you forget to handle some of the smaller details that end up being super important.

Here are seven questions you should consider when launching a new brand:

  1. Is there a specified roll out date that everyone is on the same page on?
    Furthermore are there dates for each specific content roll out?
  2. Surprisingly this can be a big one. You need to have everyone extremely aware of the launch date(s). Along with that you should pick times that the site can be troubleshooted in case of things going south. There are things you don’t realize will happen when you launch and it should be handled and planned accordingly. Your developers, brand executives, marketing staff, etc all need to be on call for the initial launches.

  3. Have you made a backup of all the old marketing materials?
  4. You never know when you need to roll back to a previous version of something. Awhile back I had a friend at another firm who had re-branded a site. When he launched everything there was not enough planning and psychological realization that the new design was much different and users would need to learn it. Therefore sales really struggled for a few weeks while they figured everything out. In that case it would have been great to roll back to the old site and replace it with new logos, etc. Essentially weening the user into the new features. However when you delete source files because they are dated, you then lose that ability.

  5. Does it make sense to launch the new pieces of our branding in phases?
    Logo first, then schemes, then full site?
  6. This is absolutely the best way to go. Of course every business and it’s needs are different, however for most cases you’ll want to help people psychologically by training them into the new brand. People get used to how things work. Phased roll outs of new materials will help raise the brand identity and give the customers what they need to transition into the new.

  7. When should I begin marketing the new site or brand? Is there a proper way
    to test and a time frame to adhere to before letting people know?
  8. There’s no right or wrong answer here. It depends on the complexity of what’s being released and the new features. Most often however people become more perfectionist in this category. As long as you are following schedule and there isn’t anything to broken about the site or the new roll out then begin marketing asap. Thing is it’s probably going to take you some time to market it anyway, so might as well get on top of sending whatever it is out you need to.

  9. Should I launch my mobile version of my new site first to gather data?
  10. With how popular mobile is these days, this is a great question to ask yourself. If you have the ability to do such a thing and it makes quantifiable sense to your business then I would 100% do this. You’ll begin to see what’s important to people on the go and therefore go to the drawing board of your company’s messaging altering it to reflect only the most important things that sell and support the end user.

  11. If we change the logo on the company website, should we change it
    everywhere else too?
  12. This one goes without saying. Undoubtedly! Wherever that old logo was it needs to be changed or switched over. Only in the most niche case would you leave old logo branding that is in your control outdated. Brand consistency, especially the users experience of your brand is essential. Once you make the call to replace the logo, do it everywhere humanly possible. Business cards, company letterhead, etc.

  13. What other major events or launches are happening on that day?

It makes sense that you would want to check into the day of the planned launch to ensure that you are not overshadowed by some other content piece. Even though your new launch may not be the most newsworthy, it’s just good marketing to plan ahead of the date and make it as exclusive as it can possibly be.

Whenever you are in the business of new releases, or new product roll outs there is always the hustle and bustle of getting things right and on time. It’s always much better to be as ahead of the curb as you can be. Thank you again for reading and check back with us for more web, design, and overall marketing tips.

Posted:best web design|brand|brand launch|business|design|design tips|logo|logo launch|mobile|mobile design|Salt Lake City|Salt Lake City web design|UT web design|utah design|utah web design|web design|web design portfolio|website launch|
Tags:7 ways to launch brands|brand|brands|logo|logos|new brand|new brand launch|new launch|new logo|new site|new utah brand|new utah logo launch|new utah website|new website|new website launch|salt lake city|salt lake city web design|slc web design|ut|ut web design|utah|utah brand|utah web design|utah website|website|websites|

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Is it true? Using stock images can really hammer down your conversions? Well the answer isn’t so clear cut. Sometimes using stock photography can add the perfect emotion that you just wouldn’t be able to get on your own. So when should you use it vs. not?

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Company photos:

Always use real company images of your team. It has been shown time and time again that even taking an image of a stock truck and super imposing your logo on it will convert less than taking a picture of your real truck with your real logo on it. You want to have the personal human touch with your website. Showing real people is definitely known to increase your conversion rate and it just feels good and trustworthy!

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Industry related photos:

When showing photos of your industry defer to the proper emotion you are portraying. Sure in a perfect world all photography would be custom. However in a world of budgets, campaigns, and deadlines sometimes you have to bypass all that! Pretty much all of the major companies in the world have used stock photography in some campaign or another in the past five years. That is where you want to be wise about the images and licenses you choose when purchasing stock photography. If you find yourself browsing the stock image shelves keep your photo focused on the psychological ramifications of it’s use rather than just using something to use it.

There was this A & B split test study with a baby faced towards people and then the same exact content except the baby was facing the content and the button. The version with the baby facing the content converted significantly better. This shows the psychological understanding of following someone’s gaze. So when paying attention to your images, understand how it is affecting people in of itself. It’s a lot like decorating a house. The more custom it is, the more it gives a certain feel.

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Types of conversions:

It always helps to understand the types of conversions you are trying to make when using photography to hammer home something. Quite often enough the most simplest question to ask yourself is: “What is my end goal by using this photo? Am I priming the user for a certain action or emotion? Here are three different types of conversions to think about when selecting stock or planning your own photo shoots.

Rational: When people convert from a rational standpoint, you should prime people’s concept for rationality. For example using a brain image scan like an MRI will really prime people’s mind for credibility. It’s been shown in studies.
Emotional: When you include fun, in the moment confident images it will help your users make emotional decisions. Smiling and not crossing arms in photos are good examples of this and psychologically reflect well.
Pro Social: When images of eyes or people pointing or religious connotations were displayed, the researchers received 3x more money. Self-awareness is a huge cue to users to give rather than receive.

Recap – Tips when using stock images to convert higher:

  • When shopping for stock images use a reverse image search tool such as TinEye. Check and see where and how many companies are already using the same image.
  • Focus on the energy or emotion you are wanting to convey.
  • Remember the end goal of the content. What is the actions you are wanting the user to do?

For help with your website, marketing, and other branding materials please contact us.

Posted:best web design|mobile design|stock photography|utah design|utah web design|web design|website conversions|
Tags:best utah web design|best utah web design firm|salt lake city design|salt lake city designers|salt lake city web design|slc design|slc designers|slc web design|slc website design|stock photography|ut web design|ut web designers|utah design|utah designers|utah web design|utah web designers|utah website design|website conversions|

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Happy to bring you this guest post from Ivan Serrano.

Mobile is growing rapidly and is changing the way consumers interact with brands. As mobile continues to evolve in 2015, brands will need to prepare their marketing strategy for the mobile market domination.

How fast is mobile growing, exactly? Well, it’s expected by 2018 that there will be 10 billion mobile connected devices. Additionally, more than half of all mobile devices will be smartphones. As more people continue to use mobile devices to communicate and make purchasing decisions, brands will need to make sure they’re adapting just as quickly to mobile trends.

Speaking of using mobile devices to make purchases, businesses should know that four out of five consumers use their mobile device to make a purchasing decision. Not only that, but 56 percent of consumers also think mobile devices make the shopping experience more enjoyable. Businesses can greatly improve their current marketing strategy by using mobile to become more accessible to customers.

There are a number of things brands should think about when creating a mobile strategy. First, mobile video is a tactic that cannot be ignored. With half of all mobile traffic being video traffic, brands should find a way to incorporate mobile video into their marketing strategy. It’s also important to make sure your business is using social media to reach targeted customers. With 90 percent of tweets being sent from a mobile device, brands must be available to customers through social media.

It’s also important for brands to create a mobile website for their business. With 67 percent of consumers using their smartphones to find store locations, businesses need to make sure customers can easily access information about their business online. By creating a mobile website, businesses can offer store and product information that will aid customers when shopping online.

Another element businesses should implement when creating a mobile strategy is social advertising. According to the infographic, three out of five mobile users pay attention to mobile ads when visiting social media sites. It should also be noted that up to 84 percent of consumers rely on social networks when researching new products. Businesses that take advantage of social advertising will be able to reach more customers and build awareness of their business online.

Mobile market domination is changing the way businesses build relationships with their customers. By following these tips, you’ll create a mobile strategy that builds a stronger mobile presence to for your business. To learn more about mobile market domination and how it’ll impact your business, check out the infographic below:

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Tags:best mobile designs|best web design|design|design for mobile|design tips|mobile|mobile design|mobile designs|mobile web design|salt lake city web design|slc mobile design|ut web design|utah mobile design|utah web design|web design Tags: best mobile design|

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Happy to bring you this guest post from Ivan Serrano.

There are almost as many mobile phone subscribers in the world as there is the population of India, China and the United States combined. With numbers of subscribers continuing to climb as globalization increases, this means one thing for businesses (pretty much anywhere in the world): it’s time to tap into the ‘mobile market.’

Mobile Design For The Modern Market

In the US, Europe, and much of Asia, mobile phone means Smartphone. Most businessmen and women not only have their personal Smartphones attached at the hip, but they also have an office phone – one that gets used daily and is checked regularly. The rise of Smartphones in recent years only means that businesses have to get smarter if they want to compete for attention, and time, on tiny screens. Trends have all been pointing towards one magical word: Apps. Businesses have developed so many Smartphone Apps these days it’s hard to keep track of which notification is coming from which outlet. Smartphone users can do practically everything via Smartphone Apps – online shop, check the weather, send exact GPS locations, use flashlights and music; dictionaries, the news, and even full-on novels are now at the fingertips of Smartphone carriers. Literally.

But this also means that Smartphone users have less time to shop for extraneous Apps, and less patience to do so. In fact, the reality is that the App market is clogging everyone’s phones and draining batteries. Users who really want information about your company or startup or brand will seek it out – and you have to be ready to meet them on the other end. That’s right: instead of wasting your energy on developing a Smartphone App, you might just be more effective if you spend your time developing a user-friendly, Smartphone-friendly, online website.

Here are some fast-facts on mobile design for the modern business to help you get started:

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Posted:best web design|design|design tips|mobile|mobile design|Salt Lake City web design|UT web design|utah web design|web design|
Tags:best mobile design|best mobile designs|design for mobile|mobile|mobile design|mobile designs|mobile web design|slc mobile design|utah mobile design|
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